I've sketched eight different ideas — each one a way Fobou could take shape. Some of them are obviously features of the others. So I also grouped them into five possible concepts for the company, each one picking a single headline idea and treating the rest as supporting parts.
Nothing here is decided. Read what's interesting. Push back, kill, keep, merge.
The five candidate concepts for Fobou. Each one names the single idea that would be Fobou's headline, and treats the rest as features. Side-by-side comparison of the tradeoffs. My current best guess at the right path is at the bottom.
Read the five concepts →Each idea explored as if it were the whole company. One concept page per idea, in the brand register that fits. Skim what catches your eye; ignore the rest. None of these are commitments — they're sketches to react to.
See the eight ideas →If you don't know which to read first, this is the menu. Each row links to the full concept page for that idea.