Wholesale + made-to-order infrastructure. White-label storefront on the creator's domain. Fobou, invisible to their audience.
Creators with audience, no production stack. Influencers ready to launch their first capsule. Small designers who can sketch but not source. Established brands wanting a low-risk pull-manufactured line.
The studio (design support + Flora pipeline). The maker (factory matching, sampling, tech packs). The drop (pre-order, voting, MOQ). The store (white-label storefront on the creator's own domain). The shipping (DDP, returns, customs).
Two revenue streams: take rate (5–12% on sales) + monthly platform fee (tiered). Made-to-order keeps inventory at zero; pre-order pull keeps risk at zero; white-label keeps Fobou invisible — the creator's audience sees the creator's brand.
B2B economics — recurring, defensible, compoundable. The hardest part of starting a fashion line (sourcing, factories, logistics) is exactly what we already do for the Residency. Funds the consumer side. Sister-product to Avenue 1 (Launchpad publicly fronted) — same plumbing, different surface.
If you've got the audience and the eye, we've got the rest. Studio support, factory matching, pre-order infrastructure, your storefront on your domain, shipping anywhere. Your name on the door. Ours on the back.
Each one runs on its own — bring us the whole pipeline, or just the bits you need. Storefront-only is fine. So is "everything from a sketch."
Design partnership, tech pack, the Flora pipeline. We work from your sketch or your direction.
Factory match, sampling, materials, finishers. Our network across Europe, North Africa, Asia.
Pre-order pull. Members vote. Production runs only when thresholds clear.
White-label storefront on your domain. Your brand. Your URL. Your customer's email goes to you.
DDP everywhere we ship. Customs, returns, replacements — handled.
Three live examples. Different brands, different audiences. Same studio behind them, invisible to the customer. Their checkout, their email, their reviews, their analytics.
A monthly fee for the platform. A take rate on what you sell. No setup, no surprises.
Call, brief, pricing, contract. We say yes or we say no.
Concept refinement. Tech pack first draft. Materials shortlist.
Factory match. First samples. Iteration. Sign-off.
Theme build. Domain wiring. Pre-order tooling. Soft preview.
Drop opens to your audience. Threshold tracked live. Production goes if green.
Production runs. DDP shipping engages. Your customer gets the box.
One call. Twenty minutes. We work out whether Fobou is the right partner for what you're trying to make. If we are, we'll quote you a number and a calendar by the end of the week.