Avenue 8 · The Campaign

Every drop is a campaign. Every campaign is a vote of cash.

Kickstarter mechanics, applied to fashion drops. Threshold met → made. Threshold missed → not made.

Hero

The supporter — anyone who wants this specific piece, this specific time, regardless of membership. Lower commitment than the Club; higher than the Game. You don't subscribe; you back.

Format

Each promoted design opens a 14–21 day campaign. Threshold + stretch goals + transparent timeline. Public counters: backers, percentage of threshold, days remaining, first-100 numbered slots. Threshold met → production runs; threshold missed → no charge, no piece.

Mechanic

Pay nothing until threshold clears (Kickstarter logic). First 100 numbered slots — engraved with the buyer's number. Stretch goals add features at volume milestones (better lining at 200, hand-numbered tag at 400, custom colourway unlock at 600).

Why it works

Pre-order pull made into the headline product. Zero dead stock as a promise, not a footnote. Lowers commitment threshold for non-members; produces a public participation event around each drop. Cross-pollinates with everything: Residency drops, Open Call promotions, Club exclusives all run as campaigns.

// campaigns · live
Live Past How it works The promise
3 live now · 11 funded · 96% rate
Every drop runs as a campaign · 14 to 21 days · threshold pulls production

Threshold met,
it gets made.

Kickstarter logic, applied to fashion. Each piece runs a 14- to 21-day campaign. Threshold clears → production runs and you get the piece. Threshold misses → no charge, no piece, no waste. The drop is the vote; the cash is the count.

See the live campaigns → How it works
// campaign #03 · live № 47your slot, secured
Stone Outerwear
— Chas Lacaillade · cohort 02
312/400
backers · threshold
5days
remaining
78%
funded
// stretch goals
  • Hand-numbered engraving200 ✓
  • Upgraded lining (silk-blend)300 ✓
  • Custom colourway unlocked500
  • Designer-signed garment tag700
Back this · €420 · charged only if funded
// how a campaign works

Five steps. None of them surprising.

Designers don't run campaigns alone. Fobou hosts the page, runs the timer, holds the cards, ships the piece. Designers focus on the work. Backers see the same page everyone sees.

i.

Open

Campaign goes live the day a design clears expert feasibility. Threshold and stretch goals public from minute one.

ii.

Back

Card on file, no charge yet. Numbered slot reserved. First-100 list visible. Cancel any time before threshold.

iii.

Threshold

Cards charge the moment threshold clears. From that minute on, production is committed and your piece is in the queue.

iv.

Make

Eight to twelve weeks to ship. Public timeline updates: cutting, sewing, finishing, packing. No silence.

v.

Ship

DDP everywhere we ship. Engraved with your number if you backed in the first 100. Done.

// transparent timeline · stone outerwear, live now

The whole calendar, on a page.

From green-light to delivery. Every step has a date. Late steps update publicly with a reason. Backers know where their piece is, in calendar time and in factory time.

15 Apr

Greenlit

Expert feasibility cleared.

22 Apr

Campaign opens

Page live; threshold + stretch published.

6 May · today

78% funded

Five days to threshold.

11 May

Cards charge

If threshold met.

25 May

Cutting

Como mill begins on schedule.

14 Jul

Finishing

Engraving + tag attached.

21 Jul

Ships

DDP, all eligible territories.

// first 100 · stone outerwear

The first hundred. Numbered, engraved, named.

Every campaign holds a first-100 list. Slots fill in order; each carries the buyer's number, engraved into the garment. Status without paying more — the only way in is to be early.

100 numbered slots · 87 secured · 13 remaining
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
securedyour slot · № 47open
// finished campaigns · 2024–2025

Eleven funded. Two missed. The two that missed never got made.

Every past campaign on the record — backers, percentage of threshold, days run, outcome. Misses are listed alongside hits. Pre-order pull only works if "no" is a real answer.

  • Linen Capsule, Cohort 01— M. Andersen · summer 2024820 backers205% fundedFunded · shipped
  • Tailored Trouser— [Designer] · autumn 2024412 backers103% fundedFunded · shipped
  • Knit Sweater, Three Colours— Hugo P. · winter 2024198 backers66% fundedMissed · iterated
  • Sportlux Debut— [Influencer] · spring 20253,200 backers800% fundedFunded · shipped
  • Revival, Autumn 2024— [Alumna]142 backers38% fundedMissed · archived
  • Stone Outerwear— Chas Lacaillade · spring 2026312 backers · live78% fundedLive
// the promise · what every campaign owes a backer

Pull manufacturing. Said out loud.

i.

No charge until threshold.

Cards held, never charged early. If the campaign fails, you owe nothing.

ii.

No piece without threshold.

If you don't show up for it, it doesn't get made. Pull, not push. Zero dead stock — actually zero.

iii.

Public timeline, public delays.

Every step dated. Every late step explained. Backers know where their piece is.

iv.

First 100 stays.

If you back in the first 100, your number stays — engraved in the garment, recorded in the Archive.

// how it plugs in

Standalone here. In production, every drop in every avenue runs as a campaign.

Avenue 1 · ResidencyEach residency capsule launches a campaign. Threshold defines whether the cohort's plan ships in full.
Avenue 2 · ClubMembers get the first 100 numbered slots before the public window. Same campaign UX; different door order.
Avenue 7 · Open CallPromoted designs launch as campaigns automatically. The campaign IS the post-vote production gate.
Avenues 3 / 5 / 6 · SurfacesDiscovery surfaces live campaigns inside stories. Game's "first 100" mechanic feeds the campaign list. Tailored ranks live campaigns by your taste.
F·O·B·O·U · CAMPAIGNS · 2026 fobou.com/campaigns · pull manufacturing, said out loud // public timeline · public threshold · public misses